#Scannabel ghost 32 how to
It's an invitation to learn how to combine different media types to give your readers the best experience possible.
That’s not a knock on blogs or newsletters. Help readers get more from your writing by giving them less. Let the value of your content speak for itself.īy keeping your sentences (2-12 words) and paragraphs (2-4 sentences) short, you gift the reader with more whitespace.Īdditional whitespace has been shown to increase reading speed and comprehension. Keep sentences and paragraphs short “Most sentences can be cut in half.” - Josh SpectorĪ blog post doesn’t need huge blocks of text to communicate depth. Use numbered lists either when the order does matter or when the list is longer than five items. Use bullet points when the order of the list doesn’t particularly matter. To this day, listicles are still one of the most popular forms of content because of their user-friendliness. Lists are the cornerstone of scannable content. This will give your reader something to hold onto as they progress through your post.
#Scannabel ghost 32 pro
Pro tip: Choose one word or idea within every section or group of paragraphs to modify. It’s best practice to use these sparingly. You can also use markdown to highlight, strikethrough, insert code, and more. Add block quotes from interesting figures to support your writing.Use header tags to divide sections and organize your reader’s journey.Italicize titles, foreign words, or proper names.Bold specific words or sentences to draw readers towards the main idea.There are so many ways you can modify text: Instead, it means using the available tools to make your article as visually attractive as it is useful or entertaining.įormat your text to emphasize what’s important Making your content scannable doesn't mean draining it of its complexity.
The best publishers understand and optimize for this. There is no morally right way to read a post. Example of the Dawn theme, which automatically creates a table of contents for published posts. There are several Ghost themes that do this automatically, saving you time and effort. Once your content is organized, offering readers an easy way to navigate it will go a long way towards them appreciating what you’ve made.Ī table of contents in a blog post links to the section headers available within an article. Insert a table of contents to guide readers These will keep your reader absorbed in your article. Pro tip: Make your headings interesting by adding useful information, action verbs, or strong opinions. Example of how you can easily create headers and edit text in Ghost. In Ghost, publishers have access to H1 and H2 tags, allowing them to create multiple layers of organization in their posts (e.g., like the one you’re reading). They allow writers to organize their content around central themes, making the content easier to read and digest. That’s why headers are an essential formatting tool. It must connect the dots.įew readers have the patience or desire to read long blocks of text. The above quote is most often used in reference to crafting a great speech, but every piece of writing is like a speech delivered inside one’s head. "Tell them what you are going to tell them, tell them, then tell them what you told them." However, there are a few standard practices that will boost reader engagement for any article.Īlthough the way people read has changed dramatically over the last few decades, many of their expectations remain the same. It can also help it achieve higher search rankings as well as garner more social media shares.īelow you’ll find a collection of blog formatting tips arranged in five simple steps.Įach one is a time-tested best practice, and you’ll see that we use several of them directly within this article.Īn organized blog post will mean different things to different publishers depending on the type, length, and style of your content. Great formatting will help your content get read more often and more completely. Search engines are starting to take into account more factors around what makes written content, whether it’s a blog post or newsletter, not only accurate but reader-friendly.įormatting is one of the most powerful factors at play. The content is systematically pumped out in order to satisfy digital markers, not human eyes. Most blog posts aren’t written for humans Now, the real work begins: enticing you to actually read the article. Whether it was the title, feature image, or keyword that led you here, you're reading this because our strategy succeeded.
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